Privacy Policy

Last Updated: August 26, 2025

Well Spent Advisory (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, how we disclose it, and your rights regarding that information when you interact with us — whether through our website, email, phone, or in person.

As an independent travel advisor registered in Ontario under the Travel Industry Council of Ontario (TICO) and hosted by Fora Travel, we comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), and adhere to TICO’s requirements for registrants regarding collection, use, and protection of personal information.

1. Information We Collect

We collect personal information that is reasonably necessary for us to deliver travel advisory services, complete bookings, process payments, and communicate with you. This may include:

Contact Details: name, email, phone, mailing address.
Travel Details: passport information, travel preferences, frequent flyer numbers, itinerary details.
Financial Information: payment details (processed securely through third-party payment processors — we do not retain full credit card numbers).
Communication Data: emails, messages, customer support interactions.
Technical Data: IP address, browser type, device type, and usage data collected automatically when you visit our website (via cookies and similar technologies).

We collect this information directly from you or, with your consent, through third parties such as suppliers necessary to plan and book your travel.

2. How We Use Your Information

We use personal information to:

  • Deliver and manage your travel planning and booking services.

  • Process payments and refunds securely.

  • Communicate trip details, updates, and customer service messages.

  • Personalize and improve our advisory services.

  • Comply with legal and regulatory requirements (including TICO reporting where applicable).

  • Administer marketing communications only if you opt in.

We will not use your personal information for purposes beyond those identified without your consent.

3. Consent

By providing personal information to us, you consent to its collection, use, and disclosure as described in this Privacy Policy. You may withdraw consent at any time, subject to legal or contractual restrictions, but this may affect our ability to provide services.

4. Disclosure of Your Information

We may share your information with:

  • Travel Suppliers (airlines, hotels, cruise lines, tour operators) where required to fulfill your bookings.

  • Service Providers (payment processors, email platforms, CRM systems) under contract to help operate our business.

  • Regulatory Authorities if required by law or to satisfy TICO compliance.

We do not sell or rent your personal information to third parties for marketing purposes without explicit consent.

5. Security and Protection

We protect your personal information with appropriate technical and organizational safeguards designed to prevent unauthorized access, use, disclosure, or loss. No method of transmission over the internet is 100% secure, but we implement industry-standard protections.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to collect technical data to improve your browsing experience and measure website performance. You can control cookies through your browser settings; however, disabling cookies may limit some website features.

7. Retention of Personal Information

We retain personal information only as long as necessary to provide services, comply with legal obligations, or resolve disputes. When information is no longer needed, we securely destroy it in accordance with applicable laws.

8. Your Rights

You have the right to:

  • Request access to the personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Withdraw consent (subject to limitations).

  • Request deletion of personal information, subject to legal and contractual obligations.

To exercise any of these rights, contact us using the details below.

9. Children’s Privacy

We do not knowingly collect personal information from individuals under the age of majority. If you believe we have inadvertently collected such information, contact us to have it removed.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or technology. We will post the updated policy on our website with a revised “Last Updated” date.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or want to withdraw consent:

Email: eva.luk@fora.travel

We take your privacy seriously — if something feels off, tell us so we can fix it.